5 year fashion rule?

It’s absolutely clear that we’ve got to shift to quality not quantity. It’s going to be an upheaval for the fashion industry that is built on making you think that last year’s clothes are passé, but next time you’re clothes shopping why not look for something that will last in terms of looks, fabric and construction. If it seems too expensive, try dividing the price by the number of years you think it could last you. Is a 5 year rule too ambitious? Or nowhere near ambitious enough?


Throw-away fashion at throw-away prices also throws away resources, energy, and water (2,700 litres of water to make one t-shirt, over 5000 to make one pair of jeans), can be horrendously polluting in the use of pesticides, bleaches and dyes, often underpays or exploits farmers and factory workers, and fills up the landfill with rotting fabrics that release greenhouse gasses. So, we need to do it differently


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